When 4PM rolls around most Americans start wondering what am I going to have for dinner and very few will even entertain the idea of cooking from scratch. Most people don’t have a clue what they want let alone what is for dinner. At least that is what research has shown over the past several years. 4 PM is the time that the competition between Supermarkets, Grocery Stores, Convenience Stores and Restaurants for share of stomach heats up.
The grocerant sector, that is to say fresh prepared ready-2-eat and heat-N-eat fresh prepared food is booming. Grocery stores tout rapidly growing Takeout or Take Away foods that are fresh prepared ala restaurant quality. 7 Eleven is slowly rolling away from the roller grill and into fresh prepared consumer focused ready-2-eat and heat-N-eat fresh or prepared food.
Grocery Stores and Supermarkets are pushing the high margin prepared portable food section all the while Convenience Stores are bundling and pricing ready-2-eat and heat-N-eat food extremely competitively. Whole Foods hot food stations are thriving all around the country.
Restaurateurs are packaging, bundling and marketing Take Away and Togo food better than ever. The consumer focused on menu selection, portion size and price have responded nicely to the restaurant new offerings and customer counts are growing again. Subway is now entering breakfast in a big way with better for you products.
Here at Foodservice Solutions we specialize in understanding successful bundling of the fresh prepared ready-2-eat and ready-2-heat food. It is the increasing margins and growing sales that are attracting restaurateurs, grocery stores and convenience stores into this sector.