Does anyone hear the collective clamoring from consumers that they want to cook from scratch more? Not a snowball chance in Tacoma, WA did I hear that from my friends, relatives or overnight guest this holiday weekend. My guess is you did not either.
Research from technomic.com, NPD Group and Nielsen has for the past 7 years documented and confirmed strong growth in ready-2-eat and the heat-N-eat sector aka the Grocerant Niche. Chain restaurants the ilk of Popeyees.com, Maggianos Little Italy, and Pick Up Stix all specialize in bundled ready-2-eat and heat-N-eat single or family meals. You can get anything from a Whole Turkey dinner to buy a dinner in house get one to take home for FREE.
Central Market (HEB), Wegmans, and Wholefoods.com continue leading the grocery sector with ready-2-eat and heat-N-eat fresh and fresh prepared food. Each has edified their market position with fresh food that has regional flavor profiles strengthening overall brand authenticity. In 2010 the only area of the grocery sector to show positive growth was fresh and fresh prepared ready-2-eat and heat-N-eat food.
Restaurant chains, Grocery Stores chains and Chain Convenience stores are all utilizing fresh prepared ready-2-eat and heat-N-eat food that is seasonal; regional via LTO’s to build top line sales and bottom line profits. All food retailers need to look for ways to integrate Foodservice Solutions® 5 P’s of food marketing for sustainable niche growth.
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/grocerant or twitter.com/grocerant.