Cultivating a brands relationship with the consumer is
what Julia Stewart does best. Rule
number one that the consumer is dynamic
not static she mastered early in her career. Today her successful stewardship of brands
currently in the portfolio of DineEquity Inc. during these turbulent economic
times is a look at the future of successful food brand retailing.
With a background in restaurant marketing success steps and
both eyes focused on the consumer Stewart is leading DineEquity with success
into the grocerant niche. No one
integrates the Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement,
Portability and Price: into a retail food concept better than
Julia.
Consumers are continually moving and on the go and IHOP
is moving with them. Last week IHOP
opened a new express unit, smaller footprint, faster service, filled with
legacy brand attributes. Understanding
the consumer acceptance of, and desire for handheld
food for immediate consumption IHOP added some new menu items.
The items include Options include the Cup O’ Pancakes,
served in a cup and topped with strawberry–banana, double blueberry or caramel
apple toppings; corn cake tacos with meat, shredded cheese and fresh salsa; and
lower-calorie options from the chain’s Simple & Fit menu, such as a ham and
cheese crepette.” Julia has put together
another team of consumer focused industry leading leaders.
Foodservice Solutions®
specializes in outsourced business development. We can help you identify,
quantify and qualify additional food retail segment opportunities or a brand
leveraging integration strategy. Since 1991 Foodservice Solutions of
Tacoma, WA has been the global leader in the Grocerant niche for more visit http://www.linkedin.com/in/grocerant or Bing: Grocerant
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