Companies
that develop a platform empowering meal creation in the car, at the office or
at home are winning the hearts and minds of today’s retail food consumer. The grocerant niche comprised of the
ready-2-eat and heat-N-eat fresh prepared food is driving the success of the
retail foodservice today.
Each
sector has innovators; Restaurants started with Kentucky Fried Chicken (KFC),
Chipotle Mexican Grill, Panera Bread, Domino’s Pizza, MCD, BK and a whole lot more! Grocery has Central Market,
HEB, Metropolitan Market, Whole Foods.
Convenience Stores have Rutter’s, Sheetz, Wawa, Casey’s General stores
and 7 Eleven. The 7 Clues are:
- Visceral
Presentation, Freshness based
on how it looks and is presented.
- Bundling,
the ability to build
your meal with components family member will eat.
- Individualized
Portions, power to select
quality and quantity of items viewed.
- Convenience, unit /store location on the drive home from
work.
- Time
Saving, ability to evaluate
price vs. time to cook from scratch.
- Portability,
empowering choice eat
in or take home / office
- Quick
Meal Assembly, the way people
prepare food at home today.
Success does leave clues and many
retail food operators are now adopting Foodservice Solutions® 5 P’s of food
marketing: Product, Packaging, Placement, Portability and Price.
Outside eyes can
deliver top line sales and bottom line profits.
Invite Foodservice
Solutions® to provide brand and product positioning assistance or a grocerant
program assessment.
Since 1991 Foodservice Solutions® of Tacoma, WA
has been the global leader in the Grocerant niche for more on Steven Johnson
and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or
twitter.com/grocerant
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