Dollar stores are growing in number daily, with an evolving focus on food and now many have started offering fresh food. Grocery stores are countering entering the small store format as convenience stores.
Legacy food marketers simply do not understand the evolving Omni-channel consumer. What they do understand is the customer has moved and they had better move with them. Regular readers of this blog understand our term “Brand Protectionism”. It’s a term that food retailers must learn quickly and it is exactly what legacy food marketers must abandon or risk capitulating market share.
Companies like Hy-Vee, Giant Eagle, Publix and United Supermarkets are all expanding into the C-store space. Within that space it is reay-2-eat and heat-N-eat fresh prepared food that is propelling consumer traction. Rutter’s, Sheetz, Wawa and 7 Eleven all have established fresh food programs that other must now mimic in-order to compete within the space.
Growth in the small format store space is not about fuel or gasoline and many think. The growth leader with 14.4% growth in 2012 was 7 Eleven and 50% of new stores do not sell gas. Food, Fresh Food is the driver. The grocerant niche is booming. Are you practicing Brand Protectionism? Are you evolving with consumers into the ready-2-eat and heat-N-eat fresh food space?
Invite Foodservice Solutions® to complete a Migration Marketing assessment, grocerant program assessment. For brand, product placement, menu positioning assistance simply call Foodservice Solutions® today. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant