If success leaves clues one clue is consumers are dynamic not static. While consumers evolve it is critical that companies move with consumers. In a new Technomic study found that “More than any other factor, 69 percent of consumers report that dining with friends contributes to a fun, exciting restaurant experience (2013 Menu Positioning & Occasion Driver Consumer Trend Report).
I would like to introduce you to Threep. Threep is a mobile application that rewards users for visiting your business in groups of 3 or more people. It is consumer interactive and participatory, with real time consumer relevance, adding value to your brand, building sales with incremental group size, and leveraging Micro groups for Macro results.
Threep is currently available in the Apple App Store as “Threep Lite” and will be publically released for Android early next month. Threep is contributing to the evolution of the mobile food space that is resonating with consumers. Threep is a platform providing contemporized consumer relevance and can edify every food marketer’s tool kit.
The only out-of-pocket cost to you would be for a smart device to run the retailer software such as an iPod Touch, which sell for less than $195.00 (or about $0.66 per day for the first year) per store. If your location already has an iPhone, iPad, or iPod Touch, it can be set up to run on your existing devise at no cost.
The ability to build sales, customer frequency, and check average targeting office workers for lunch, happy hour, dinner and family’s on the weekend specifically could contribute significantly to your efforts to build both top line sales and bottom line profits. You pay only for positive results – there are no fees, no sales.
Steven Johnson is Grocerant Guru at Tacoma, WA based Foodservice Solutions, with extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking. Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant