Ready-2-eat and heat-N-eat
fresh prepared food is the hallmark of the grocerant niche. Technomic conducted an extensive in-depth
study / survey for its Consumer Restaurant Brand Metrics online database The
consumer feedback is based on ongoing data collection and compiled from a
nationally representative sample of more than 80,000 annual consumer restaurant
visits and found that consumers rank GROCERANT NICHE leader Papa Murphy’s
Number One.
Regular readers of this blog
know we have highlighted Papa Murphy’s time and time again. However in this
quality study by Technomic of 80,000 visits covering 115 branded restaurants
Papa Murphy’s is number one. There can
be no doubt that the attributes driving the success of the ready-2-eat and
heat-N-eat grocerant niche are top of mind for consumers.
Legacy restaurant chains need
to be mindful that grocery stores, c-stores and chain drug stores are all
engaging testing grocerant niche products. I can proudly state we are helping
lead the way. Nothing could be more flattering than to have a company like
Technomic edify our work. I thank them.
You
can receive a complimentary copy of the Consumer Restaurant Brand Metrics
report direct from Technomic: Darren Tristano dtristano@technomic.com
or Patrick Noone pnoone@technomic.com
Success does leave clues and
Foodservice Solutions® is the industry leader in the Grocerant Niche is the
clue of the day!
Steven Johnson is Grocerant Guru at Tacoma, WA based Foodservice
Solutions, with extensive experience as a multi-unit operator, consultant and
brand/product positioning. Since 1991 Foodservice Solutions® of Tacoma, WA has
been the global leader in the Grocerant niche for more on Steven Johnson and
Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant
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