While the Ready-2-eat grocerant niche chicken niche may have begun in a bucket it has a new sector leader selling Rip’n Chick’n and Butterfly Shrimp Tackle Box, ah the evolving retail food space. With 10.2 percent increase in systemwide sales and 20 percent overall market share in the chicken-QSR category clearly Popeyes has found success within the grocerant niche.
Regular readers of this blog know we long complemented Popeyes for Limited Time Offers (LTO’s) particularly around the holiday season. Popeyes understands LTO’s meal bundling, meal components and the consumer focus on the read-2-eat and heat-N-eat fresh prepared food niche.
Even Nicole Miller Regan, a senior research analyst at Piper Jaffray & Co., said in a report that Popeyes’ will “position the brand for outperformance in the future.” That positioning includes store redesign which CEO Cheryl Bachelder noted is showing returns. Sixty percent of the domestic Popeyes locations are planned for redesigns by the end of the year, and one-third of Popeyes stores already have the new Louisiana redesign in place.
Popeyes is evolving within the grocerant niche with consumer relevant LTO’s and design that will reinvigorate and refresh the brand while increasing consumer relevance. Look for additional grocerant niche bundled meals LTO’s this holiday season to drive continue consumer relevance.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.