General Mills entered the Grocerant niche Putting Betty Crocker on Wheels. Betty Crocker just might be on her way you your house with dinner. Legacy food manufactures are being replaced in grocery stores with fresh ready-2-eat and heat-N-eat prepared food. General Mills the one time owner of Red Lobster and Olive Garden understand the evolving consumer marketplace and does not want to miss playing a vital role in retail foodservice moving forward.
In a quest to reintroduce and introduce Betty Crocker to an entire new generation of dinners while leveraging and targeting seniors with the familiar trusted Betty Crocker Brands; face, food, and flavors, General Mills continues industry leader.
This Spring General Mill’s launched a unique food delivery service in the Minneapolis-Saint Paul, Minnesota area. Under the General Mills umbrella named “Betty Crocker Kitchens”. The program is beginning with “25 meals under the Betty Crocker Kitchens banner, including what the company calls “homestyle favorites” such as pot roast, meatloaf, chicken dishes and pasta. The frozen meals, rooted in recipes from the Betty Crocker cookbook, are in single-serving trays with easy-to-open packaging.”
If you live in the Twin Cities area you can order food online at: www.BettyCrockerKitchens.com, a General Mills 800 phone number, or through CobornsDelivers a regional grocery will be doing the delivery.” General Mills say’s Orders are to be “filled within 24 hours” there is a minimum order is seven meals for $55, including delivery.
How are you leveraging you brand at retail. The consumer is dynamic not static. Is your company moving with your customers? Is your brand simultaneously extending the brand to new consumer while edifying legacy customers? No; Why not?
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