Whataburger understands
that customer brand activation begins with an invitation. New products in non-traditional avenues of
distribution are a great way for regional companies to extend the brand while
edifying base customers.
Leveraging collaborative
marketing with product development, Whataburger working with the H-E-B new
product development team co-developed Whatafries. Whatafries are part of H-E-B’s exclusive
Whataburger condiment lineup. The Whatafries “are fry-shaped chips cut from real potatoes.
They can be heated or eaten straight out of the bag.”
The age of collaborative marketing and product
development has arrived and successful brand management requires an inclusive
strategy, executed with consumer focused innovative tactics. Whataburgers Whatafries will be sold
exclusively at H-E-B, Central Market, Mi Tienda and Joe V’s Smart Shop stores
beginning June 24. Texas based Whataburger is focused on its core customers
Texans collaboration with H-E-B edifies this beloved brand to more Texans at
home, on the road or at a Whataburger.
If success leaves clues this Texas two-step in one of the clues.
Other product H-E-B introduced
for Whataburger are Fancy Ketchup, Spicy Ketchup and its Original Mustard
condiments all sold within H-E-B stores. The
food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional
products all blended into
something with a twist. In industry
speak, differentiated does not mean different to the consumer it means
familiar. Do you need help? Call Tacoma, Washington based Foodservice Solutions.
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