Non-traditional outlets selling fresh prepared food that is ready-2-eat and heat-N-eat deemed “better for you” continue to grow expanding the success of the grocerant niche. In the nation’s busiest airport Atlanta’s Hartsfield International has a new healthy food kiosk driving sales and garnering attention.
The new “better for you” kiosk offers “healthy goods” to Atlanta air passengers and airport staff. The kiosks is a product of Proof of the Pudding, Healthy Menus, Kiosk, focusing on the needs of increasingly busy, health-conscious lifestyles in this case specifically air travelers.
The executive Chef of Proof of the Pudding, Vagn Nielsen, created a menu of all-natural, high-quality salads, wraps, sandwiches, and snacks that include items within the guidelines for fat and sodium limitation recommendations outlined by the USDA.
Time starved air travelers now have “better for you” options when it comes to food. Branded food kiosk, food carts, and food trucks are increasingly finding new non-traditional points of distribution expanding their brand while garnering new customers. One think that is clear in 2013 is that share of stomach is in transition, consumers are on the move and Foodservice Solutions® is helping lead the way.
Outside eyes can deliver top line sales and bottom line profits. www.FoodserviceSolutions.us Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment. Visit: www.FoodserviceSolutions.us for more or Steven Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant