Saturday, August 31, 2013

Restaurant Social, Local, Mobile, and Digital Marketing THREEP



I would like to introduce you to Threep.  Threep is a mobile application that rewards users for visiting your business in groups of 3 or more people.  It is consumer interactive and participatory, with real time consumer relevance, adding value to your brand, building sales with incremental group size, and leveraging Micro groups for Macro results.  Threep is a sales building tool that complements Local Store marketing programs. Download Threep Lite at from the App store on your iPhone today.
The evolving food mobile space is resonating with consumers, and Threep is a platform providing contemporized consumer relevance and is a tool that should be in every marketer’s tool kit.
The ability to build same store sales, check average, and customer counts while, targeting office workers for lunch, happy hour, dinner, as well as families on the weekend, could contribute significantly in your efforts to build both the top and bottom line, while edifying your brand with office workers and smart phone technology users.
By leveraging segmentation techniques, Threep can aggregate groups by day-part, age, gender, and other demographics, reaching sports teams (little league to senior bowling), company office workers, church groups, bridge clubs, birthday groups, and many more. Threep can drive top line sales, leveraging micro groups for macro results. Bottom line: Threep puts butts in seats.
Threep is a mobile application that rewards users for having shared experiences in real life. It is consumer interactive and participatory, with real time consumer relevance, adding value to your brand, building sales with incremental group size, and leveraging Micro groups for Macro results. Threep also incorporates gamification principles through its rewards program, incentivizing usage by allowing consumers users to unlock better rewards and discounts the more they Threep.   

What are the benefits of Threep for Restaurants?

1.       Increased customer traffic. 

Threep incentivizes people to visit restaurants in groups, so that a single or couple will invite others to join them in order to collect on the promotion building incremental sales.

2.       Increased exposure to 1st time customers.

Threep encourages people to invite their friends to visit restaurants with them, and many of those friends may never have visited your restaurant in the past. Being invited by a friend increases the chance of both trying out the restaurant, and having a positive experience there.

3.       Increased customer Frequency.

Threep is an invitation to your brand, empowering customer choice.  Threep promotions can be redeemed over and over, as long as it is done by a group of 3 or more people. This encourages repeat business, rather than a single visit from customers seeking a deep discount who never return after the one-time promotion is redeemed. 

What are the costs for restaurants?

Threep uses a success-based business model for its fee structure. We take a small fee (typically $0.15)for each redeemed promotional sale. This pricing structure is designed to have a minimal impact on profit margin (even after promotional pricing is applied), while still being large enough to cover Threep's operational costs. In this structure, any fee we collect represents a confirmed sale in an actual location.  The only other potential cost for businesses is securing an appropriate device for running the Retailer App. For more visit Threep.com or Email: dconley@tiriam.com
For corporate presentations, confidential engagements, educational forums, contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions at: grocerant@q.com or www.FoodserviceSolutions.us .  Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

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