O’ thank heaven 7 Eleven is getting “better for you”. Foodservice Solutions® Grocerant Guru has documented the progress that 7 Eleven has made entering the Ready-2-Eat and Heat-N-Eat fresh prepared food space.
With more than 10,000 stores in North America 7 Eleven is one of the largest Fresh Food retailers. With over 50,000+ units worldwide 7 Eleven has become a new food product testing ground and one of the largest food retailers in the world.
Entering the “Take and Bake” pizza space selling a large pizza for $5.55 either to take home and customized, personalized, cook or it can be cooked in the store in 90 seconds 7 Eleven is pleasing patrons with fresh pizza that is priced to give competitors headaches.
Better for you is not limited to pizza recently 7 Eleven introduced its Egg White Breakfast Sandwich, a $1.99 that has Egg White, Canadian bacon, cheddar cheese on a whole wheat English muffin, at 180 calories.
Kelly Buckley, vice president of fresh food innovation at 7-Eleven when speaking on food industry trends said "There's been a major focus on the push for fresh foods,"…. "We know that is an area where we have a competitive advantage. Part of our key differential here is, we have fresh bakery items and cold sandwiches and wraps and cut fruit." Foodservice Solutions® Grocerant Guru agrees stating “in North America 7 Eleven has been growing fresh food sales since 2009 and the focused results are paying garnering respect from consumers and competitors alike.
The Ready-2-Eat and Heat-N-Eat fresh food space aka the Grocerant niche has been so successful for 7 Eleven that 50+ percent of 7 Elevens new stores do not sell gasoline. Those stores are fresh food focused. Many industry restaurant operators discount 7 Eleven as a competitive threat, naively. However I remind you that 7 Eleven has branded food success as an entity with identity dates back to 1968 with the Slurpee alone. I bet that there is not a reader of this blog that at one time did not have a Slurpee and enjoy it.
One word of caution do not discount 7 Eleven as a competitive fresh food retail competitor. Success does leave clue and since 2009 7 Elevens fresh food sales are up 58%. In North America in 2012 alone 7 eleven opened 1,000 new stores. How many did your company open?
Foodservice Solutions® specializes the Ready-2-Eat and Heat-N-Eat Fresh Prepared Food niche aka the Grocerant niche. www.FoodserviceSolutions.us We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.