Tuesday, January 7, 2014

Pizza Hut, Papa John’s, Domino’s Are Being Targeted by Restaurants

Did you ever get a pizza made in two minutes from Pizza Hut, Papa John’s or Domino’s? With Pizza consumption continuing to grow it is no wonder the restaurant sector is looking for ways to sell pizza faster and cheaper than legacy pizza operators.

QSR Restaurants selling pizza was a big idea back in the early 1990’s.  Even McDonalds rolled out pizza.  I was working on a pizza project for the US Navy at the time and was able to sample McDonalds pizza.  It was good, priced right yet even McDonalds over looked that fact that the pizza box would not fit through the drive through window.  Replacing the Window simply cost to much which l believe was the main cause for the failed pizza test. Had that test worked the Pizza industry and indeed McDonalds would look different today.

The consumer like pizza more today than back then the NPD Group reports that “75% of consumer have consumed pizza at least once in a two-week period, up from 66% in 2003.”  Technology has evolved and today many restaurants can find a pizza oven that can cook a pizza in 2 Minutes.  The pizza can be customized, cooked and served in a restaurant setting in less than 5 minutes.

Rick Wetzel, co-owner of Blaze Fast-Fire'd Pizza, a chain based in Pasadena, Calif. Had built a fast growing company within the Fast Pizza Sector.  Restaurants and local Pizzeria’s are taking notice and want in on the Fast Pizza Sales Growth.
Chipotle, Founder and CEO Steve Ells is looking at pizza, Jack in the Box has looked at Pizza and we know McDonalds has done and can do Pizza.  Will 2014 be the year that Pizza becomes the new Burger?

Foodservice Solutions® specializes the Ready-2-Eat and Heat-N-Eat Fresh Prepared Food niche aka the Grocerant niche.  www.FoodserviceSolutions.us  We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  

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