Restaurateurs, entrepreneurs, chain restaurants are all looking for customers in new non-traditional points of distribution. Each are finding ways to reduce overhead cost while maximizing operational efficiencies while garnering new customers.
Food retailers today are targeting both Baby Boomers and Millennials. First Millennials who want to carve a path of discovery with food, flavors and non-traditional outlets. On the other hand baby boomers want to say money and feel food relevant.
Boomers and Millennials both are finding success at new fresh food retailers like Pinkies Liquor stores where Ready-2-Eat and Heat-N-Eat fresh prepared in store food can be found for To-Go only.
Pop-Up restaurants are finding favor with both groups as well in New Orleans operators are utilizing social media to deliver menu’s and daily locations for both food trucks and Pop-Up restaurants. The excitement for the consumer is in the discovery. The reward is in the quality flavor and offerings which range from Filipino cuisine, up-scale burritos, to deluxe Po-boys.
Chain restaurants are not unaware of the under currents of change within the industry, and while realizing that non-traditional locations offer operational efficiencies are much more strategic in their approach.
Chains have targeted the likes of travel centers, college campuses, hospitals, convenience stores, military bases, and Airports. Convenience stores are a top priority for Cinnabon, Schlotzsky’s, Carvel and Fazoli’s.
Orange Leaf frozen yogurt on the other hand is focusing its nontraditional growth offering franchisees a new 26-foot mobile unit option, modeled after a food truck, as well as a 150 square foot to 400 square foot kiosk model designed for spots such as amusement parks, college campuses, malls, stadiums, airports, big box retailers and office buildings.
Foodservice Solutions® Grocerant Guru likes and regularly documented Jamba Juice, which has been rapidly growing its self-service JamboGo outlets (a Vending Operation) in schools, this year signed a deal to roll out 1,000 of the units in Target retail stores. Denny’s has opened its first non-traditional restaurant on a military base. This unit is located at Nellis Air Force Base in Las Vegas, Nevada. This new unit is an off shout of the success Denny’s has found with Kiosk on college campuses.
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