There are times that “better for you” food simply means free. January is the middle of winter and Burger King keeping pace with the industry has rolled out a coffee promotion targeting the AM daypart. The “better for you” offer is “Buy Any Breakfast Sandwich and Get a FREE Small Seattle’s Best Coffee” .
The objective is simple drive awareness about new and improved coffee offerings at Burger Kings while reinforcing the value of attributes of 100% Arabic smooth roast coffee from Seattle’s Best Coffee and simultaneously drive breakfast sales at Burger King.
This Ready-2-Eat fresh prepared offer is a bit of a departure for Burger King which has become known as the menu-copy-cat-king. Teaming with Seattle’s Best Coffee adds differentiation in menu value, while edifying coffee relevance in the QSR niche is has become of paramount importance.
The Ready-2-Eat and Heat-N-Eat fresh prepared food grocerant niche has created a platform for leveraging brands, products and day-parts for legacy food retailers and at new non-traditional points of fresh food distribution.
Visit: www.FoodserviceSolutions.us if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization or learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant