Thursday, January 23, 2014

Seattle’s Best Coffee and Burger King Team Up for a Free Coffee


There are times that “better for you” food simply means free.  January is the middle of winter and Burger King keeping pace with the industry has rolled out a coffee promotion targeting the AM daypart.  The “better for you” offer is “Buy Any Breakfast Sandwich and Get a FREE Small Seattle’s Best Coffee” .

The objective is simple drive awareness about new and improved coffee offerings at Burger Kings while reinforcing the value of attributes of 100% Arabic smooth roast coffee from Seattle’s Best Coffee and simultaneously drive breakfast sales at Burger King.

This Ready-2-Eat fresh prepared offer is a bit of a departure for Burger King which has become known as the menu-copy-cat-king. Teaming with Seattle’s Best Coffee adds differentiation in menu value, while edifying coffee relevance in the QSR niche is has become of paramount importance.

The Ready-2-Eat and Heat-N-Eat fresh prepared food grocerant niche has created a platform for leveraging brands, products and day-parts for legacy food retailers and at new non-traditional points of fresh food distribution.


Visit: www.FoodserviceSolutions.us  if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization  or learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

2 comments:

  1. After paying a visit to the CoffeeForLess.com website, I realized there are tons of coffee brand I still haven't tried... but hopefully that will all change soon!

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  2. I would recommend you This site for coffee pods. You pay no delivery charges even when you buy only one box. No need to stock up and take the risk of drinking expired coffee

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