With
cigarette sales teetering and gasoline prices on the rise Convenience store
operators need to focus more and more on instant gratification grocerant niche
Ready-2-Eat and Heat-N-Eat food according to Foodservice Solutions® Grocerant
Guru™. Fresh prepared small meals for immediate consumption can drive both
customer frequency and loyalty according to the team at Foodservice Solutions®.
Today
only 22 percent of recent convenience store quick purchases include prepared
foods, according to the findings of a joint consumer research study
commissioned by Tyson Convenience Foodservice and Anheuser-Busch.
On
the other hand the study found that “the P.M. snack daypart (after 2 p.m.) is
especially open for more convenience foodservice business. The research showed
46 percent of convenience store visits happen after 2 p.m., and 50 percent of
convenience store snack purchases happen between 2 p.m. and 10 p.m.”
C-store
operators must understand what drives consumer’s purchase of instant
gratification grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.
According to the study, it’s a combination of both physical needs and emotional
needs.
The
physical needs relate to:
- Taste;
- Satisfy;
- Ease of eating;
- Affordable; and
- Fresh.
The
emotional needs relate to:
- Habit;
- Distraction;
- Indulgence; and
- Reward.
Convenience
store foodservice has to do a better job of incorporating ease into everything
the study found including the food, eating, packaging and portability.
Cleary Foodservice Solutions® 5 P’s of food marketing can help you integrate
the 5 P’s into your brand messaging, driving sales and success.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at Steve@FoodserviceSolutions.us View or page on Linkedin.com/in/grocerant follow us on twitter.com/grocerant www.FoodserviceSolutions.us
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