With cigarette sales teetering and gasoline prices on the rise Convenience store operators need to focus more and more on instant gratification grocerant niche Ready-2-Eat and Heat-N-Eat food according to Foodservice Solutions® Grocerant Guru™. Fresh prepared small meals for immediate consumption can drive both customer frequency and loyalty according to the team at Foodservice Solutions®.
Today only 22 percent of recent convenience store quick purchases include prepared foods, according to the findings of a joint consumer research study commissioned by Tyson Convenience Foodservice and Anheuser-Busch.
On the other hand the study found that “the P.M. snack daypart (after 2 p.m.) is especially open for more convenience foodservice business. The research showed 46 percent of convenience store visits happen after 2 p.m., and 50 percent of convenience store snack purchases happen between 2 p.m. and 10 p.m.”
C-store operators must understand what drives consumer’s purchase of instant gratification grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food. According to the study, it’s a combination of both physical needs and emotional needs.
The physical needs relate to:
- Ease of eating;
- Affordable; and
The emotional needs relate to:
- Indulgence; and
Convenience store foodservice has to do a better job of incorporating ease into everything the study found including the food, eating, packaging and portability. Cleary Foodservice Solutions® 5 P’s of food marketing can help you integrate the 5 P’s into your brand messaging, driving sales and success.
Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via Email us at Steve@FoodserviceSolutions.us View or page on Linkedin.com/in/grocerant follow us on twitter.com/grocerant www.FoodserviceSolutions.us