Are you Ready-2-Eat? If you are there is a very good chance that
today you are looking for fresh prepared multi-flavor, multi-ethnic Grocerant
niche meal components. Heat-N-Eat and Ready-2-Eat fresh prepared food with
portability continues to drive retail food success in 2015. Where are you
shopping for your food today? I bet it
is not the same place your mother was shopping, nor is the meal prepared for
dinner the same way.
As long as multi-generational
family's gather for a meal, the demand for more divergent, bold, and full
flavored food can be found on the dinner table. Grocerant niche mix and match
bundled meal component offerings allow for increased family integration,
understanding, and acceptance in less time, without a required cook from
scratch skill set that was once required.
Back in the day, say 1940's cooking
from scratch was the normal. The average home cooked meal took 150 minutes to
prepare. Everyone sat down at the table and enjoyed it or not but they all ate
the same thing. Today's "home cooked meal" takes on average less than
30 minutes to prepared. In most cases at least two different entrées are served
for a family meal.
The average time spent inside a
McDonalds in the 2,000 was 11 minutes. Today 65+ percent of all McDonald's food
is sold via the drive-thru. U.S. fast-food chains are increasingly remodeling
restaurants in an effort to garner additional drive-thru customers inside and
increase sales, simple because the drive-thru can't hold all the cars.
According to the New York
Times Magazine - McDonalds Came Back Bigger Than Ever McDonald's Corp. saw a 50% increase in sales during the
first quarter of 2012 after opening a remodeled restaurant in Riverside,
California, that features a new décor, solar panels on the carport, and ceiling
panels that contain L.E.D. lights. During the first 12 months, sales at this
restaurant increased 20% overall. Today an expanded menu is causing some alarm
resulting in slower order times, reducing customer throughput.
Restaurants have a new competitor. Walgreens
is creating and bundling distinctive differentiated food consumable's as an entity with identity by day part in a mix and
match meal component format in select urban setting targeted at both the office
worker for lunch and meal components for them to take home for the family
dinner.
One must note that this is a
successful program. When expanded to include the over 7,890+ units operating in
the United States, Walgreens has the potential to become the most disruptive
force in food retailing in 50 years. Walgreens with its modular mid-sized
foot-print is garnering customers from both restaurants and grocery stores.
Consumers
Want Easy to Prepare Meals
The grocerant niche continues to grow with companies like Central Market, Whole
Foods, Wegmans and 7 Eleven entering the fresh prepared better for you space. Meal
time is now becoming a time of convenient meal participation, with differentiation
and individualization for the entire family.
The grocery sector is heading in the
right direction however the stores are so large consumers are forced to spend
more time in them than they want. More often than not the multi-generational
family today is multi-ethnic as well allowing the grocery sector to leverage
its expanded footprint for customer inclusion.
Creating a demand for more varied
flavors and additional cooking skill set that is simply not there. Grocery
stores, Convenience Stores, Restaurants and Chain Drug Stores are all selling
Ready-2-Eat and Heat-N-Eat fresh prepared food. Is your focus family dinning?
Are you selling meals or meal components for Take-Out, delivery or Take-Away? If not you should be.
Since 1991 Foodservice Solutions® a
Tacoma, WA based retail foodservice consultancy has been the global leader in
the Grocerant niche. For product or brand, product, or positioning assistance
contact www.FoodserviceSolutions.us Email: Steve@FoodserviceSolutions.us or the Grocerant LinkedIn page or Phone 1-253-759-7869
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