Foodservice Solutions® Grocerant Guru™ stated “consumers focus on fresh prepared Ready-2-Eat and Heat-N-Eat perceived as ‘Better for you’ driving the booming success of the Grocerant niche.” Food industry icon and NPD analyst Bonnie Riggs stated that consumers’ definition of healthful food has broadened. It’s less about removing negatives or adding positives, and more about simply eating real food.”
According to Winning Back Health-Conscious Consumers, a new report from NPD, “healthy” is the No. 1 characteristic that consumers across all segments and nearly all demographics want to see more of on restaurant menus. Whether explicitly or implicitly stated, the survey reveals that consumers are seeking food that is “real.”
While Consumers' perception of 'healthful' broadens according to our Grocerant Guru™ “ it’s not just about the definition of ‘healthful’ or a shift to simply eating unaltered foods; it is about that halo of convenience in meal assembly, family meal customization, personalization, mix & match meal component bundling that consumer find ‘better for you’ today.
The NPD report found that “Today, 57 percent of American consumers are concerned about GMOs, an increase from just 46 percent a decade ago” however the key drivers of food sales success are found in the halo of ‘better for you’ according to our own Grocerant Guru®.
While some talk about the need for food to be ‘craveable’ Foodservice Solutions® team and Grocerant Guru™ think and stated “the notion of ‘craveable’ food is more an ideal goal rather than practical objective for a restaurant menu or LTO. The key driver to food sales centers around the ‘halo’ of ‘better for you’ and current customer relevant attributes.”
Integrating the halo of ‘better for you’ into brand messaging with Foodservice Solutions® 5 P’s of food marketing are the types of change a brand can make to ensure survival. Success does leave clues.
Are you interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.