Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is driving success in every sector of food retail today according to Foodservice Solutions®, Grocerant Guru™. What is driving this growth is consumers focus on ‘better for you’ food. That ‘better for you’ has taken on an increased focus on vegetables in each day part.
The key consumer drivers are less protein, they want vegetables that are Fresh, they want them cheap, and they want them to taste good. Core Kitchen an Oakland, CA based fast food restaurant start-up may have found the answer.
Core Kitchen dubbing itself “the world’s most nourishing restaurant’ new fast food /quick service restaurants will offer food with no sugar, flour, salt, oil, dairy or meat. The menu will be comprised of 100 percent produce. Yes, the Grocerant niche Ready-2-Eat and Heat-N-Eat fresh food sector is evolving fast.
Healthy restaurant chains have come and gone remember D'Lites of America a’ better for you’ fast food chain all but gone? While D’Lites is gone the halo of ‘better for you’ has driven Chipotle to industry icon status. Giving Core Kitchens a better than average shot at big time success.
In New York, The Little Beet chef Franklin Becker is now planning on opening seven more restaurants in the New York area focusing on ‘better for you’ simple ingredients to create dazzling dishes that are healthy.
Greg Dollarhyde, CEO of Santa Monica-based 28 unit chain Veggie Grill stated,” says its biggest growth has been among the typical meat-eating consumer, and maybe the occasional flexitarian (semi-vegetarians) looking to eat more whole, unprocessed vegetables and grains.
Harry Balzer, of the Chicago-based consumer research firm NPD Group. "We're not trying to get more protein. We're trying to get different sources of protein ... Generally, they're cheaper plant-based sources,"
Regular readers of this blog know about Cava Grill who announced a $16 million cash infusion to expand its Mediterranean-style big bowl fare on the West Coast. They currently have eight locations around Washington, D.C.
Of course there is highly successful Lyfe Kitchen with a dozen restaurants open offer meats that include "unfried" chicken, salmon and lamb meatballs, but their focus is on veggies, tofu, beans, nuts and Greek yogurt-based sauces. Everything menu item at Lyfe Kitchen, has 600 calories or less, including the stuffed "pizzadillawich" with cheese, veggies and a tomato dipping sauce.
One thing is perfectly clear, ‘better for you’ fresh prepared Ready-2-Eat and Heat-N-Eat is taking off and driving change in the retail food sector.
www.FoodserviceSolutions.us specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging marketing integration strategy. Foodservice Solutions o f Tacoma WA is the global leader in the Grocerant niche and has been since 1991 Contact: Steve@FoodserviceSolutions.us