Customer migration and an evolving food market place has many a chain food retail leader up-late at night contemplating next steps in the battle for share of stomach according to Foodservice Solutions® Grocerant Guru™.
The Grocerant Niche Ready-2-Eat and Heat-N-Eat fresh prepared food is driving change in food retail around the world. Today’s we spotlight the United Kingdom with a compilation of facts from HIM research.
This past Mother’s Day HIM found “the proportion of shoppers on a ‘meal for tonight/today’ shopping mission more than doubled compared with a regular Sunday! (from 5% on a non-event Sunday to 11% on mother’s day.) It should come as no surprise that the proportion of men in a c-store on Mothering Sunday is significantly higher than the average Sunday, as they panic buy for their wife or mum! (62% vs 51%)”
So where are C-store customers coming from? Where here is where HIM finds many coming from:” UK adults are spreading their monthly grocery spend even thinner across a growing number of retailers. 27% of UK adults say they are using a higher number of different retailers in a typical month vs this time last year. Just 8% said less.”
Him went on “The research shows that in a typical week 96% of UK adults will now use a supermarket, 70% will use a convenience store, 43% will use a discounter and a similar proportion are now buying groceries online.” Even more interesting “30% of UK adults don’t do a regular ‘main shop’ anymore they spread their monthly grocery spend across a number of retailers throughout each week.”
Mix and Match meal bundling is a key driver of the success of the Grocerant niche in the US and around the world according to our Grocerant Guru™. Him found that: The average number of items bought in a convenience store has hit 3 products for the first time in 10 years.
In it’s annual Convenience Tracking Report here are three inportant findings:
- 20% of shoppers had 5 for more items up for 17% in 2014
- “top-up” now accounts for 40% of shoppers and 44% of spend
- 31% of shoppers bought only a single item
Small footprint, non-traditional fresh food retailers are offering more and more choice in fresh prepared Ready-2-Eat and Heat-N-Eat food. Foodservice Solutions® team see’s momentum building for more fresh food not less in all retail outlets. If success does leave clues and it does, it’s time to get on the Grocerant niche bandwagon.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Foodservice Solutions® Would you like a Grocerant Scorecard? Visit: www.FoodserviceSolutions.us http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook