At the intersection
of the consumer and food retail success the world is increasingly finding
Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food. Success is
found when retailers integrate The Five P’s of Food Marketing with
an operations mentality, customer focus, and a chef’s touch.
When Steven Johnson,
Grocerant Guru™ at Tacoma, Washington based Foodservice Solutions® began
gathering retail food success clues he learned a lot. Within the clues he
discovered some universal commonalities; from those commonalities he developed,
The 5’P’s of Food Marketing.
So, are you wondering
what some of the universal commonalities were that he monitored to develop The
Five P’s of Food Marketing. Here is a
sample of what we look at when developing them and or a grocerant niche
scorecard.
Brand Protectionism: When a brand elects
not to move with the consumer and continues the menu, messaging, and melding of
past consumer valued food attributes today.
Frictionless: Providing customers
a smooth, speedy and interaction-free flow between ordering, paying and
receiving a meal (Ready-2-Eat or Heat-N-Eat), often with the help of
technology.
Grocerant: Expanding fresh
prepared food sales in new non-traditional points of distribution with a strong
emphasis on Ready-2-Eat and Heat-N-Eat Meal Components.
Line busting: Shortening lines and wait times by
allowing for transactions away from the counter, at the table, at a kiosk, or
on a smartphone think virtual retail (No store needed).
Mobile pickup lines: Think Chilies
Pick-Up window. Some restaurants are sectioning off areas at the counter for
customers who order and pay via app to run in, grab their food and be on their
way, keeping human interaction to a minimum.
Brand Ambassador: A role at an
restaurant where employees function alongside servers, helping to explain to
customers how to use tabletop tablets, among other duties.
If
you are interested in learning how the 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact
us via this blog or Email us at: Steve@FoodserviceSolutions.us
For international corporate presentations,
educational forums, or keynotes contact: Steven Johnson Grocerant Guru™ at
Tacoma, WA based www.FoodserviceSolutions.us His extensive experience as a
multi-unit restaurant operator, consultant, brand /product positioning expert
and public speaking will leave success clues for all. Call 1-253-759-7869
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