Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top line sales success and bottom line profits in every sector of retail foodservice all while developing new non-traditional points of fresh food distribution according to Foodservice Solutions® Grocerant Guru™ Steven Johnson.
I bet you did not see this one coming. We did. Why didn’t you? Muscle Maker Grill has developed a “dietician-approved Meal Plan program” proving consumers a nutritious menu from the comfort of their own homes.
Rod Silva, Founder and director of Brand Development of Muscle Maker Grill stated: “Nutrition is looked at differently by all of us, but what we all have in common is that we want all the health benefits without sacrificing variety and taste, and we want it in a way that fits our busy lifestyles,” …At Muscle Maker Grill, we’ve become famous for taking traditional dishes and making them deliciously healthy, and now we’re stepping it up once again with our Meal Plan program by making nutritious eating even more convenient.”
Here is how it works customers “can pre-order meals via phone or online, available for pick up or delivered to their homes. Starting at $7 per meal, guests can choose from 22 Muscle Maker Grill menu items, such as the Hollywood Salad – grilled chicken breast, turkey bacon, reduced-fat cheddar, tomatoes, onions and zero-carb signature dressing over a bed of romaine lettuce or the Rocky Balboa Wrap – grilled chicken breast, turkey meatballs, reduced-fat mozzarella and marinara in an herb wrap.” Sounds great doesn’t it and what do you think of the price points? Better for you food at less than most restaurant prices. Not bad.
Muscle Maker Grill was founded in 1995 by Rod Silva with the goal of offering people a nutritious alternative to fast food restaurants. A fitness enthusiast since he was 18, Rod recognized a void in the marketplace for tasty, healthy options. While running a smoothie store he owned in Colonia, New Jersey, Rod would bring in dishes he prepared for lunch and dinner. Customers who smelled the delicious aroma of Rod's meals asked about the food and Rod began cooking for regular customers, thus Muscle Maker Grill was born.
With over 200 Muscle Maker Grill restaurants open or under development throughout the continental United States the halo of better for you valued food is here to stay. . With a menu that satisfies everyone from vegetarians to the carb-free consumer to people following a gluten-free diet. Muscle Maker Grill is doing things right. Are you ready to expand the ‘better for you’ halo of your brand?
www.FoodserviceSolutions.us specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991