Don’t
ever discount the value of innovation or leadership in the food sector. McDonald’s does more than just copy-cat
product, packaging, and pricing. Success
does leave clues and at McDonald’s with a focus on the customer implementing Build,
Measure, Learn, and Repeat leads to groundbreaking innovation.
Check
out this innovative paper bag that once only served as a food carrier is now
equipped with a cardboard tray.
So
with one simple tearing movement by the perforation at the bottom of the bag,
it can be separated from the upper part and then we can enjoy our meal in the
usual manner, on a tray.
Foodservice
Solutions® 5 P’s of Food Marketing calls for the vertical integration of Product, Packaging, Placement, Portability,
and Price. This one product artfully
incorporates all of Foodservice Solutions®
5
P’s of Food Marketing!
McDonald’s
our Grocerant
Guru™ proudly salute’s you!
Check out “McDonald’s BagTray” by
DDB Budapest on Vimeo.
The video is available for your viewing pleasure at https://vimeo.com/126129580
The video is available for your viewing pleasure at https://vimeo.com/126129580
Are you
trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice
Solutions 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information
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