Where are you selling food? Customers love Back Yard Burgers bold flavors and big burgers that is why Back Yard Burgers is increasing its customer reach. Today customers will be able to purchase Back Yard Burgers patties at Walmart stores across the Southeastern U.S.
Dave McDougall, Chief Executive Officer of Back Yard Burgers stated, “Our growth over the past few years has been incredible and we are proud to launch our Black Angus Backyard Burger with Walmart. This is the next step in our evolution as the premier better burger brand,” Extending our brand into markets where we don’t have a location will create our next wave of better burger fans.”
Back Yard Burgers patties will be available to start at 500 stores throughout the Southeastern U.S. The patties, which are made in the USA and come in two-pound boxes of six 1/3 pound patties, are the same high-quality products found at Back Yard Burgers restaurants across the country.
Monte Jump, Chief Operations and Marketing Officer for Back Yard Burgers stated “Whether it’s introducing innovative menu items or exploring new revenue channels, we are committed to doing everything we can to ensure Back Yard Burgers delivers the absolute best for our guests,.. This step is just one more way for our guests to connect with the brand and to enjoy the delicious, high-quality burgers we’ve perfected over the years.”
Back Yard Burgers the ‘better burger chain’ was doing fine without this new avenue of distribution in fact they “closed out the previous year with 21 consecutive months of same-store sales increases, including a huge 10.2 percent increase for corporately owned restaurants in 2014.”
In our Omni-Channel retail world customers expect a brand to be available in more than one point of distribution at a time according to our own Grocerant Guru.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.