Back in the day at least one meal a day was intentionally small or skipped. However in our on-the-go world with time starved consumers thinking that they should be able to eat anything they want, all the time snacking has become the rage.
Mondelez has defined the snacking category as a $146 billion segment. Then they divided the $146bn category into nine “moments,” including “meal skippers” and “delightful variety.” Well I guess what goes around comes around. Small meals are a big business in the Ready-2-Eat and Heat-N-Eat fresh prepared grocerant niche.
When looking at the grocerant niche Datassential found that new flavors, values, were are the important of popular small meals and they are:
- Great taste (84% of consumers)
- Value (72%)
- Quality of options (72%)
- Cost (72%)
- Visual appeal (69%)*
Restaurateurs are not siting back letting legacy CPG companies satisfy customers in fact restaurants are finding meal sharing growing among millennials, who like ordering a bunch of appetizers instead of a main course. Regular readers will remember Foodservice Solutions® 65 Inch HDTV Syndrome identified, quantified and qualified how and why consumers were shifting eating consumption patterns.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.