The Ready-2-Eat fresh prepared grocerant niche is simply booming. Cash if funneling in and companies continue to grow top line revenue and bottom line profits while expanding points of fresh food distribution according to Foodservice Solutions® Grocerant Guru™.
When Peach raised $2.7 million launching just a about a year ago it partnered with different restaurants each day and delivering boxed lunches to offices around the Seattle area. Each day Peach members receive a text in the morning for that day’s selected dish and leaning what restaurant would be supplying the meal. Customers have about an hour to place an order by responding with a “yes” text then their food shows up an hour later at a pre-determined office space. Then was then.
Start-ups experiment and now the 25-person startup is also finding success with a new catering service and “Peach Perks” program that utilize the company’s technology and logistics platform. The new business model includes catering.
Today companies can order platter style meals or the traditional Peach boxed lunches, depending on preference and size of the group. Peach Catering Product Director Chet Kittleson told Geekwire that the service has grown revenue by 100 percent in the past two months.
“We’re able to provide the convenience of a traditional catering company — one point-of-contact, one invoice, we know the ins and outs of your catering needs, etc. — but can provide a huge variety of cuisine types all from local restaurants,” Kittleson noted.
“Peach Perks” is another new offering that lets companies subsidize lunch for their employees. Many tech companies have their own in-house chefs to cook food for workers, and Peach allows startups without a kitchen or cooking staff provide a similar perk.
Success does leave clues and Peach is growing quickly with its lunch delivery service, now serving mid-day meals to more than 250 offices in the Seattle region and began service in San Diego, California.
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