Friday, November 13, 2015

Wawa Expanding Success Once Again

While Foodservice Solutions® Grocerant Guru® was tinkering with meal kit ideations for client presentations one C-store that is sure to add meal kits to its successful fresh food fast line-up is Wawa. In fact this past Monday Wawa announced that it plans 120 or more stores in South Florida between 2017 and 2022. The first ones will open in Palm Beach and Broward counties, with Miami-Dade County to follow in 2018.

"Our plan was always to have a presence across most of the state," Chris Gheysens, Wawa's president and chief executive, told about 100 civic leaders Monday during an announcement at the Perez Art Museum Miami.
While Florida's first Wawa opened in 2012 in Orlando. Seventy-nine have opened in the state since then, but the closest to South Florida is in Fort Myers. This new announce is a clear indication that Wawa has made new loyal customers in Florida and wants a bigger share of stomach from the Florida marketplace.

Wawa may find even greater success in South Florida because of its dense population and transplants who know the brand from up north, according to Gheysens. 

Wawa is an industry sector leader in grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to our own Grocerant Guru® as regular readers are well aware. One retailer that will be a bit taken back by Wawa growth will be Publix.  

Wawa’s fresh food quality, outstanding food consistency is something than just might become problematic for Publix.  Clearly Aldi is the low cost leader in Florida and now that Wawa with stretch the length of the state I bet Wawa fast becomes the quality fresh food leader in Florida.  

Invite Foodservice Solutions® to complete a Grocerant Scorecard or a Grocerant Program Assessment.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson, or   Call: 253-759-7869 or Email:   

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