Results of a new Harris Poll study published found that 65 percent of shoppers spend less than one minute researching products on their smartphone in the grocery store before making purchase decisions. Seventy-five percent of the Harris Poll respondents say if the product information they need can’t be found in the store, they are likely to leave the store to research more and purchase the item online later. Time is money and Fresh Food Fast is driving change within the food space according to our Grocerant Guru®
This past Monday Deliveroo, an on-demand food delivery service based in London, announced that it had raised $100 million from investors, including DST Global, an early backer of Facebook, to help push the service into new markets, particularly in Asia and the Middle East. In total, the start-up has now raised roughly $200 million since its creation in 2012. The world is focused on Fresh Food Fast according to Foodservice Solutions® team.
While CNBC often questions if ‘we’ are nearing another ‘Tech Bubble’ there are hints that the world’s booming tech industry maybe be slowing down. Clearly, investors are still willing to write checks for fresh fast Food tech companies as long as these start-ups can tap into people’s seemingly unstoppable use of their smartphones in their everyday lives.
Diliveroo is a one-size-fits-all offering for non-tech savvy restaurants that includes food packaging, delivery drivers and other support so individuals can order the restaurants’ food through smartphones.
“We want to be No. 1 in every market we’re in,” said Will Shu, a former investment banker who co-founded the company after he could not find restaurants in London’s financial district to deliver food when he worked late nights. “We want to accelerate our growth.”
For quite some time online food delivery companies like GrubHub and Just Eat, its European counterpart, have allowed people to order food through smartphones. However a new generation of start-ups like Deliveroo are trying to extend that offering to restaurants that do not have their own delivery logistics.
Remember that Harris Poll study published found that 65 percent of shoppers spend less than one minute researching and this is most cases is on the smartphone. Consider every smartphone your remote location. Is your brand prepared to sell Fresh Food Fast?
Success does leave clues. Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is a clue all food retailers need to pay close attention too. Are you breaking sales records? Do you need Outside Eyes? Contact www.FoodserviceSolutions.us or Email: Steve@FoodserviceSolutions.us for more information.