Roland Dickey, Jr. CEO, Dickey’s Barbecue Restaurants, stated that “This year, approximately 25,000 American households enjoyed Dickey’s turkey or ham at their Thanksgiving celebration, and more than 6,000 of those households celebrated with Dickey’s full holiday feast, including traditional homestyle sides. That’s over 250,000 pounds of holiday meats that traveled from Dickey’s Barbecue Pits into homes across America.”
Now this was not the first year that Dickey’s Barbecue Pit offered the Thanksgiving meal; however this Dickey’s increased Thanksgiving sales this year by 17 percent and exceeded its full holiday feast sales by 25 percent according to Roland Dickey Jr.
The National Restaurant Association reports that “over 33 million American households looked to restaurants to provide at least a portion of their Thanksgiving meal this year” The is a huge shift in share of stomach away from traditional grocery stores and a growing trend according to our own Grocerant Guru®
Rolland Dickey went on to say “Folks like to take the hassle out of the holiday by pre-ordering a delicious holiday feast including Cajun-Fried and Smoked Turkey or Barbecue Honey Ham complete with traditional holiday sides,…Sales numbers indicate that this continues to be a growing trend for our guests so they can relax and enjoy the holiday rather than spending it preparing and cooking meals.” Up 25% I would say that is a great growing trend.
Do you understand how to drive top line growth and bottom line profits within the Grocerant Niche? Looking for Outside Eye’s for help? Call Foodservice Solutions® at 253-759-7869 or visit our website at: www.FoodserviceSolutions.us or Email our Global Grocerant Expert at Steve@FoodserviceSolutions.us