Consumers understand imperfection and embrace it, you should as well. A great crop, poor crop, and new average crop no matter what kind of crop you had this year retailers should embrace local growers, adjust prices to reflect the seasonality and consumer will understand and embrace your Ready-2-Eat and Heat-N-Eat fresh food. Remember your customers lived through the same weather, they understand if the crop is early, late or lacking you’re customers know it.
According to Foodservice Solutions® Grocerant Guru® fresh food trumps local food, local food trumps organic food and regional authentic flavorings garner repeat customers. Menu items that are local, in season are all considered by consumers as ‘better for you’. In Europe ‘ugly’ fruit has been featured and discounted in grocery aisles becoming a huge success and that trend is taking hold in the US as well.
Fresh, local, authentic Ready-2-Eat and Heat-N-Eat food resonates with consumers as they place incremental value on menu item, meal components, featuring fresh, local, authentic flavors. Our own Grocerant Guru® insists that value is the new transparency. Is your pricing structure competitive? Invite Foodservice Solutions® to complete a Grocerant Scorecard or a Grocerant Program Assessment identify your competitive pricing, products drive incremental success.
Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food. Visit Us On: Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant Call: 253-759-7869 or Email: Steve@FoodserviceSolutions.us