If you think foodservice Ready-2-Eat and Neat-N-Eat fresh prepared food offerings are dried-out crusted casseroles, rotisserie chickens, and yesterday’s limp salad bar, think again. Consumers can now choose from an almost endless array of appetizers, salads, entrees (prepared meals), snacks, and desserts all fresh prepared full flavored, and consumers rate them as restaurant quality.
Back in the day when Foodservice Solutions® very own Grocerant Guru® coined the term “grocerant” which regular readers of this blog know refers to any food retailer (including restaurants) that offer restaurant-style food as Take-Away, Take-Out, Grab & Go, or offer in-store, stand-up and sit-down restaurant Ready-2-Eat and Heat-N-Eat fresh prepared food. Here are some examples; think companies the ilk of Ikea, Costco, Pinkies Liquor stores, Chipotle, Wawa, Sheetz, and McDonalds.
While a slowly improved economy has provide consumers the biggest appetite for going out to eat in eight years earlier this year, the second half of this year looks as if the grocerant niche is eating away at many in the legacy restaurant niche, as restaurant sector sales are slipping in the second half. There is a battle brewing for share of customer stomach. Are you evolving with consumers? Are you garnering incremental share of stomach?
Foodservice Solutions® team has documented an uptick of grocerant marketing activity during the second half of the year. Clearly customer adoption of grocerant niche products is underway. Do you understand the grocerant niche customer? Do you need outside-eyes?
Are you trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information