New non-traditional fresh food locations, with innovative fresh prepared food, and portability is driving retail foodservice success today. Companies the ilk of Walgreens Drug Stores, Pinkie’s Liquor Stores, Eatzi’s, and McDonald’s are all selling fresh prepared Ready-2-Eat or Heat-N-Eat food that can be mix, matched and bundled into a customized family meal.
Packaging innovation continues to evolve in every sector of retail foodservice to accommodate the rapid expansion of the grocerant niche in every sector of retail. The football game day box from McDonalds is a great example of Grocerant niche Mix and Match bundling success.
According to Foodservice Solutions® Grocerant Guru®, “Millennials are driving force behind the undercurrents of change, and success within the food industry today.” While Millennials have a huge appetite to discover new flavors and non-traditional points of food distribution they are fueling success at for complete Mix and Match bundled meals from new non-traditional locations.
When legacy food research Technomic recently found that 69 of the U.S. consumer purchase prepared foods from retailers at least 3 times per month regular readers of this blog were not suprised.
Foodservice Solutions® excels at vertical brand product positioning, marketing strategy, and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity specifically Ready-2-Eat and Heat-N-Eat fresh prepared food. Are you ready for success?
Visit: www.FoodserviceSolutions.us if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization or you can learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant