Greg Parker, president and CEO of 43 unit Parker’s Conveniences stores stated “The drive-thru service is a new concept for Parker's, and it is the first in the region for convenience stores” Convenience stores can extend the value of their brand by offering drive-thru service according to Foodservice Solutions® Grocerant Guru®.
The new Parker's with the Drive-Thru has included its customer favorites including signature gourmet coffee bar with a selection of fresh milk and creamers, fresh-brewed sweet tea, ice cold lemonade and frozen yogurt.
Parker’s has incorporated grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food including “a hot deli that serves breakfast, lunch and dinner daily, with highlights such as a full breakfast bar with eggs, bacon, sausage, cheese grits, breakfast casseroles and biscuits. The menu also offers Southern fried chicken fingers, homemade mac 'n' cheese, fresh vegetables, iced tea and daily specials. Sit-down dining is available on-site.”
Parker's team understand that a key driver of success within the grocerant niche is Mix and Match bundling to that end they offer Parker’s signature Chewy Ice, fountain drinks, freshly brewed tea and lemonade, gourmet coffee, locally grown fruit, salads, 28-degree beer, vape products, cell phone. accessories and more.
Success does leave clues and today consumer quest of convenience continues to increase. Convenience stores that add incremental value adopting Drive-thru service will garner favor with customers resulting in top line sales growth and bottom line profits.
Success does leave clues. Are you trapped doing what you have always done and doing the same way? Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us