Working late? Do you just want to go home and have dinner? However you know that there is nothing in the house you want to eat. That is just what is happening around the country. When the US Census Bureau reported that 50% of Americans over the age of 18 were single the team at Foodservice Solutions® new things were about to change. O’ and has the food retailing evolved.
One of the ways food retail is evolving is the number of people that want more than just pizza delivered to work or home. Today, Amazon Prime Now is delivering restaurant meals to customers in 7 cities, DoorDash, Eat24, Grub Hub, Seamless and UberEATS all now offer restaurant meal delivery services.
Each of these service caters to your individual community offering a mix and match of local restaurants with national chains reinforcing you familiarity with your neighborhood favorites and enticing you to buy according to Foodservice Solutions® Grocerant Guru® Steven Johnson.
Restaurant industry research icon and NPD’s restaurant industry analyst Bonnie Riggs stated ““Consumers want the ‘dining out’ experience of quality food, but they’re saving money and time by having food delivered to their homes,”… “Similar to the consumer value online direct-to-door shopping fulfills, there is the appeal of being in the comfort of their own homes, and not having to deal with the ‘hassle’ of the outside world.”
Ready-2-Eat and Heat-N-Eat fresh prepared food that can be delivered adds incremental value to the consumer our Grocerant Guru® insist. Regular readers of this blog know that the ability to mix and match meal bundling is a key drive of grocerant niche success. Meal Delivery services are seeing new entrants all around the country. The field may seem crowded but the ability to be Eating-Out while Eating-In continues to drive retail sales. Does your grocery store deliver meals? Does you C-store deliver meals?
Success does leave clues. Are you trapped doing what you have always done and doing the same way. Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us