Millennials continue opting for an increased frequency of vegan menu items according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Noodles & Company, known for serving classic noodle and pasta dishes inspired by flavors from around the world has a new menu item for those looking for vegan meals with the launch of zucchini noodles. Does Noodles hopes vegan will be its new electricity?
Made from fresh zucchinis spiralized in-house daily, the delicious low-calorie and low-carb zoodles will debut in two worldly dishes—the all-new Zucchini Romesco and the fan-favorite Zucchini Thai Green Curry with Shrimp. Noodles is the first national fast-casual chain to offer zoodles coast-to-coast.
Menu innovation the ilk of zoodles can create incremental brand relevance and can create a platform for new electricity according to Johnson. For a successful platform innovation in new food products requires new avenues of distribution for the new electricity to truly drive incremental sales, according to Johnson; partnerships specifically strategic partnerships are driving retail success today.
Johnson stated that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, grocerant consultants, urban farming (produce, seafood, etc.), autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing.
Retailers the ilk of Noodles & Company and to survive the next generation of retail must embrace the artificial intelligence revolution in menu development, deployment, and distribution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.
The two new featured zoodle dishes include:
Zucchini Romesco: This new dish has a sweet and tangy chunky roasted red pepper sauce—reminiscent of a Spanish pesto—made with almonds, sundried tomatoes and garden vegetables.
Zucchini Thai Green Curry with Shrimp: A new take on a Noodles staple, this dish pairs a sweet coconut green curry sauce with pineapple, broccoli, red onion, snap peas, lime, black sesame seeds and cilantro.
Chas Hermann, chief brand officer at Noodles & Company stated "Our new zucchini noodles are sure to please with bold flavor and fresh, quality ingredients." To encourage guests to give zucchini noodles a try, Noodles is offering a taste guarantee. Any guest who orders a bowl of zucchini noodles and doesn't feel the zoodle love can get a replacement traditional noodle dish at no additional cost.
Zucchini noodles are a great choice for noodle lovers looking for a lighter option. A regular portion of zucchini noodles has 90 percent fewer calories and carbs than a regular portion of elbow noodles, and all the flavor and taste guests have come to expect from Noodles. Plus, zoodles are packed with vitamin C and potassium and are gluten-free, vegan and vegetarian.
Are you trapped doing what you have always done and doing it the same way? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.
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