Restaurants at times elevate complexity in menu items to create differentiation. That however was back in the day today complexity free food is more than just transparency in food according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson.
Grocerant niche ‘Better-for-you’ fresh prepared food that is portable and portioned for one or two continues to drive demand in every sector of retail foodservice. Consumers today are seeking ‘better-for-you’ fresh prepared food as meal components that can be bundled in to a customized family meal according to Johnson. Does your team have the wrong definition for Grocerant? Do you understand the Grocerant niche?
Grocery stores of a bygone era thought they could responded to consumers demand to drive sales simply by opening more stores, larger stores, or ‘scale’ a fresh food department that looked like 1980’s rather than today.
That did work when most food choice came from a can, a jar, or a box that could sit on a shelf for years and slotting fees paid for the shelf space. Simply put was a mindset of yesterday’s food retailers the ilk of A&P and others still taking slotting fees.
Johnson continued “retailers back in the day felt that all they need was more scale to compete successfully with other grocery stores. Today consumers demand fresh grocerant niche Ready-2-Eat and Heat-N-Eat prepared food can be found at companies the ilk of Wegmans, Green Zebra Grocery, New Season Market, Wawa, Sheetz, KFC, McDonald’s, and Papa Murphy’s.
Complexity free in the minds-eye of the consumer according to the team at Tacoma, WA based FoodserviceSolutions.us means, less meal preparation time, little or no cooking, less food waste, less time shopping, less packaging, local, fresh fast food, in-season food, and portions for one or two. In fact one of the key findings was no matter the size of the household fresh was best and the ability to mix and match meal components was crucial. Does your company look more like yesterday or tomorrow?
Foodservice Solutions® team is here to help you drive top line sales and bottom line profits. Are you looking a customer ahead? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.