Generation Z is a multicultural population is younger than millennials born after 1997 that just might disrupt food manufactures of the past, the current supply chain, and food retailer focus according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Generation Z represent 27% of the U.S. population, and a majority view “clean eating” as improving quality of life, according to the market researcher The NPD Group. Households with at least one consumer who falls into the Gen Z demographic account for some of the heaviest use of organic and non-G.M.O. foods.
Gen Z are the first digitally native generation, that is they grew up with easy access to information through handheld devices. They demand fast transparency, and will look things up on an smart phone or tablet.
Gen Z view personalized marketing efforts more favorably than millennials or Gen X, and they seek experiences through the products they buy. The number of unique universal product codes purchased in households with Gen Z children is significantly higher than those without, according to the market research company I.R.I..
Gen Z’s interest in organic food, mitigating the impact of climate change, and their willingness to rapidly embrace new technologies and technology platforms may one day resonate far more deeply across the food and beverage supply chain. “(Gen Z) see windows where others see walls. They are not afraid to create those things that they want but cannot find.” — Lynne Gillis, I.R.I.
As Gen Z ages into adulthood, they have an increased comfort with and ability to seamlessly switch between digital and brick and mortar will lead to the full blossoming of the omnichannel marketplace. Gen Z consumers will seek value and variety on-line, and frictionless experiences in store.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.