There is no food retailer today better than McDonald’s at consumer focused interactive and participatory brand marketing according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®
McDonald’s is celebrating the iconic Egg McMuffin on the menu for 45 years with a breakfast jingle and giving one lucky fan free breakfast for a year. The new breakfast jingle, created in partnership with Roger Greenaway, the Songwriters Hall of Fame member behind the “Buy the World a Coke” jingle and highlights how the company is building a better McDonald’s by giving our customers freshly prepared breakfast sandwiches, like the Egg McMuffin.
This is a fun way to kick start the day, pulled inspiration from the mouthwatering sounds of McDonald’s breakfast, such as:
· Grade A, freshly cracked eggs
· Extra-lean Canadian bacon, sizzling on the grill
· McCafé premium drip coffee, made from 100 percent Arabica beans
· The soft scrape of real butter spread on toasted English muffins, biscuits and bagels
Breakfast enthusiasts everywhere can sing along to the new jingle on McDonald’s social channels, including Facebook, Twitter and Instagram. Customers also have the chance to win free breakfast for a year and a limited-edition vinyl by commenting their favorite menu item and @-tagging a friend on the video.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.