Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® late last year called 2018 the year of ‘partnerships’ in retail
foodservice. One of the better examples
driving growth involves a new partnership developed by Aramark a global leader in food,
facilities, and uniforms whereas Aramark believes that this strategic
partnership will provide new electricity driving incremental sales.
What is your new
electricity that is driving top line sales and bottom line profits? Are your customer counts growing? So, just what is your brands new electricity? According to Johnson,
“Brand relevance is in part driven with innovation in new food products in
combination with new avenues of distribution all of which are the platform for
the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be
very efficient for the supply and includes such things as fresh foods, developing
brands, unique urban clothing, grocerant positioning, urban farming
(produce, seafood, etc.), autonomous delivery, cashier-less retail, plates,
glasses, cash-less payments, digital hand held marketing. This program has
all of that.
Foodservice retailers to survive the next generation of retail
must embrace the artificial intelligence revolution while simultaneously
embracing fresh food that is portable, fresh, with differentiation that is
familiar not different. That will require brands to embrace new fresh
food partnerships more now than ever before according to Johnson.
So, when Aramark,
announced a strategic partnership with Oath Pizza to bring the pizzeria’s
Certified Humane brand to new, exclusive locations, from university campuses
and sporting arenas to offices, hospital cafés and more. Johnson new it was a
valued brand with complexity free messaging.
However,
creating a point of greater differentiation Aramark edified its belief in Oath
Pizza, by investing in it. Orth Pizza which has gained a cult-following for its
signature thin crust pizzas that are grilled and seared in avocado oil and
feature ethically sourced ingredients.
Victor
Crawford, a Chief Operating Officer for Aramark stated “We innovate continually
to enhance consumers’ food experiences with unique and on-trend culinary
solutions that are also local and sustainable,” … “Our partnership with Oath
will further enable us to provide a high quality, convenient, healthy and
personalized menu option, not to mention a great-tasting pizza with a purpose.”
As
regular readers of this blog know Aramark is one of the largest food service
providers in the country and serves clients in multiple sectors, including
education (colleges and universities; K-12 schools and districts), healthcare
(hospitals and healthcare facilities), sports and entertainment (stadiums,
arenas and amphitheaters; destinations and cultural attractions), and business
and government (workplaces and manufacturing facilities; convention centers and
conference centers).
The ability for Aramark to extend
the halo of ‘better-for-you’ food to new avenues of distribution including
schools will provide incremental value to Oath Pizza and Aramark according to
Johnson. . Most of you understand that the foodservice
sector is dynamic not static and companies in it must evolve or simply fade
away.
“Oath
Pizza CEO Patrik Hellstrand. Stated We are thrilled to be partnering with
Aramark to scale up and reach new audiences,”
“This partnership will give Oath Pizza access to unique and exclusive
dining options to bring our certified humane and ethically-sourced pizzas to a
greater number of people who love delicious food and want to feel good about
their eating decisions.”
Are
you looking for some new electricity? Are
you ready for some fresh ideations? Do your food marketing ideations look more
like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information
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