If success leaves clues and to does restaurants, service deli’s, convenience stores, dollar stores all selling grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food need to focus on doing two things right every single day according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The two things are serving hot food and cold food cold.
However for those of you thinking about entering the grocerant niche by adding fresh prepared food too your retail outlet like IKEA did or like Ralph Lauren did we have a few clues to help. First start small and take a good look at the demographics near the retail outlet you want to begin with.
Take a look around at the food outlets in your area to assess the types of fresh prepared food that is not being served. For example it can be as simple as having a sausage roll, a cheese and tomato croissant, a hot falafel wrap and a steak slice; look around sell with they are not.
You might want to seek a broader point of differentiation like a vegetarian seeking out a hot snack, a vegetarian or vegan looking for a healthier option and a customer that perhaps may not eat pork or wants a more-filling hot treat. Always refer back to your demographic research to ensure your meeting the needs of the consumers in your trading area.
Creating food with visual appeal is important according to Johnson. Position your menu, meals, and meal components so consumers have a good view of food-to-go. If at all possible have digital menu boards to help tell the story of you menu the portability of the menu items.
Selling hot food hot and cold food cold is much harder than most novice foodies or retailers believe. In the event you want to enter the grocerant niche our best piece of advice might just be contact a Grocerant strategic advisor the ilk of the Grocerant Guru® after all he has been doing this since 1991.
Are you trapped doing what you have always done and doing it the same way? Where is your new electricity? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.