Change is coming to your local grocery store faster than you may want it. However the problem is it is coming much faster than your local grocery retailer wants it as well. Grocerant niche Ready-2-Eat & Heat-N-Eat fresh prepared food continues to drive customer acceptance and incremental adoption driving change at an ever increasing rate according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Here is but one example from Canada. Dalhousie University professor Sylvain Charlebois in food distribution and policy says consumers are becoming "obsessed with convenience". Regular readers of this blog know the ability of the consumer to save time drives convenience and fresh prepared meal components do just that.
In a recent article in Retail Insider, Sylvain Charlebois stated "The most disturbing of the recent statistics are the retail sales generated by the food sector," … "Supermarket and grocery store sales decreased 3.1%, in a single month (in Canada). Food retail sales dropped by $221 million in May."
According to Charlebois, that's enough to force the shutdown of "almost 30 decent-sized stores and put nearly 2,000 people out of work". Charlebois continued “that food sales rose six percent at convenience stores and jumped 10 percent at specialty stores.”
The increased availability of Ready-2-Eat and Heat-N-Eat fresh prepared food in the form of meal components offered for takeout from restaurants, convenience stores, grocery deli’s and dollar stores has created a platform we call the grocerant niche one that consumer adoption has progressed from sampling to adoption creating new avenues of fresh food distribution and solutions to the daily questions What’s for Dinner according to Johnson.
For international corporate presentations, educational forums, or keynotes contact: Steve@FoodserviceSolutions.us, the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaker will leave success clues for all. Visit: www.FoodserviceSolutions.us for more information.