Convenience stores are known for fast service saving
consumers time. Rutter’s on the other hand has not only
done that they have developed consumer loyalty offering great grocerant niche
Ready-2-Eat and Heat-N-Eat fresh prepared food that their consumers consider
‘restaurant quality’ according to Steven Johnson, Grocerant Guru® at
Tacoma, WA based Foodservice Solutions®.
Rutter’s recently opened their newest store that is
home to the Rutter’s largest restaurant. Among the items on offer are Rutter's
100-percent Angus beef burgers, chicken pot pie, pizza, ribs, turkey burgers,
Red Bull smoothies, frozen lemonade and various handcrafted beverages.
The team at Rutter’s has expanded fresh fast food to include
produce that is conveniently located in grab-and-go cases at stores that edify
family meal planning and elevate the ‘halo’ of better-for-you’ fresh food items
from Rutter’s with items the ilk of watermelon, blueberries, cherry tomatoes,
sweet corn and squash. The watermelon, blueberries and tomatoes come in
ready-in-eat packaging, while the sweet corn and squash are packed whole to be
used as part of a meal cooked at home.
Ryan Krebs Director of Foodservice stated “Rutter’s has
an agricultural, dairy and foodservice history spanning several hundred years
in the central Pennsylvania community, and with our fresh and local focus we
are supporting businesses throughout the Mid-Atlantic region while offering our
customers healthy, economically sustainable products,”… “
How are you building the ‘halo’ of better-for-you around your
brand? Have your created a platform that
saves families time, focuses on meals, day-parts, expanding solutions to the
ever present question of What’s for dinner?
Are you looking for a
new partnership to drive sales? Are you ready for some fresh ideations? Do your
food marketing ideations look more like yesterday than tomorrow? Interested in
learning how www.FoodserviceSolutions.us can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
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