Foodservice
Solutions® Grocerant Guru®, Steven
Johnson based in Tacoma, WA reminds regular readers of this blog that
success does leave clue and one clue is that branded growth requires that a
brand to evolve. 7-Eleven does that as well as anyone utilizing
what the team at Foodservice Solutions® calls the platform growth through new product
testing: Build, Measure, Learn, and Repeat
Is your brand looking for way to increase customer touch points? 7-Eleven looking a customer ahead
to grow its footprint by first testing a new store concept. In fact, they plan
to test six new test stores around the United States.
The first
test store opened on March 4 and features a Laredo Taco Co. restaurant, a café
serving coffee drinks, and made-to-order smoothies and shakes, among other
beverage offerings. Kind of makes you think the fast food restaurant sector
might want to pay close attention to what they are doing.
In
addition, the store includes a bar with wine and craft beer on tap. Customers
can order adult beverages to consume on site or in growlers to go. So,
fast casual restaurants might just feel an increased level of competition as
well.
There is
a serious threat as 7‑Eleven operates, franchises and/or licenses more
than 67,000 stores in 17 countries, including 11,800 in North America. Is
your brand looking beyond traditional points of distribution? Is your brand prepared
to target another sector of foodservice? Is your brand building
customer counts or capitulating customers?
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant
Battle for Share of Stomach
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