Success does
leave clues and once a chain reaches 15,370 stores most everyone would say they
have found success. The question is for Dollar General not have we found
success but how do we continue to evolve, grow while edifying the relationship
with the consumers.
According to Steven
Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions® the answer for most retailers
today is focus on grocerant niche Ready-2-Eat and Heat-N-Eat Fresh food. I’m sure by now you guessed that Dollar
General is doing just that.
Dollar General
has begun a move to self-distribute fresh. The Dollar General Fresh (DGF) initiative
has already launched through a cold-storage facility in Pottsville, Pa., which
earlier this year began serving approximately 300 Dollar General stores in the
Northeast, as we previously reported.
DGF expects
to be distributing its own fresh foods to as many as 5,000 stores by the end of
its fiscal year next January. Dollar General has used fresh, frozen and
refrigerated foods to help build store traffic and comps as it has expanded to
a nationwide discounter.
Dollar
General said it would open 975 new stores in fiscal 2019 and renovate another
1,000—with half of the remodeled stores moving to the “Traditional Plus” format
which includes expanded cooler space for fresh foods.
Consumers want convenient, portable,
good for you and sweet: Fresh-cut fruits satisfy consumer demand for healthful
snacks that can be eaten on the go according to Produce Marketing Association
(PMA) finds that healthy and fresh can’t drive this category alone. Fresh fruit
sales and fresh food will drive incremental sales and profits according to Johnson.
The consumer is
dynamic not static? Does your chain have
15,370 stores? How many are you opening next year? Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant/
No comments:
Post a Comment