Growing Jeni's Splendid Ice Creams Turns Heads Adds Dairy-Free

The ability to drive top line sales and bottom-line profits while creating loyalty in a social setting is extremely important and plays a vital role in foodservice today, Jeni’s Splendid Ice Creams is creating distinctive differentiated branded messaging while expanding the halo of better-for-you according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Turning the table upside down on ‘cream’ Jeni's Splendid Ice Creams has launched its first dairy-free product line nationwide. As with all of Jeni's imaginative flavors, its take on a dairy-free frozen dessert is so satisfyingly delicious, even steadfast dairy lovers will love them. The collection is available now in Jeni's Scoop Shops nationwide and online creating new points of distribution for dairy-free desserts while empowering a new platform to garner a new generation of branded consumers according to Johnson.

Regular readers of this blog remember Foodservice Solutions® four steps to continued innovation success Build, Measure, Learn, and Repeat. Well, a few years ago, Jeni's set out to make the best dairy-free ice cream in the world. They tried all the trendy ingredients (pea proteins, algae, nut milks). Not one lived up to their standards of flavor and quality. Taking a step back, Jeni's realized their premise was all wrong because it's impossible to ask ingredients that are not milk or cream to act like milk or cream.

They returned to the roots of what it is they do every single day: source the best ingredients they can find and use their expertise to make them shine. Which is how Jeni's came to use pure coconut cream—the most delicate and delicious part of the coconut and the reason Jeni's new flavors are so impossibly creamy. And it means these flavors are as enjoyable licked from a cone as they are from a spoon.

Jeni Britton Bauer stated "This is dairy-free ice cream that's not jealous of dairy, made by people who love dairy,”  “Bringing people together is the core of what Jeni's is all about—building and inspiring our community. And we're excited to be able to offer the pleasure of ice cream to our dairy-free, vegan and dairy-loving friends."

Jeni's launched its collection with four flavors, Dark Chocolate Truffle, Cold Brew with Coconut Cream, Texas Sheet Cake and Roasted Peanut Butter & Strawberry Jam. From the complex and ethereal flavors of Dark Chocolate Truffle, to the light and bright Slingshot Coffee-infused Cold Brew with Coconut Cream, the savory Roasted Peanut Butter & Strawberry Jam with a hint of sea salt and the decadent Texas Sheet Cake with chocolate cake crumbles, bittersweet fudge and palate-gripping cocoa, Jeni's dairy-free collection offers something for everyone.

Is your brand looking beyond traditional product ideations? Is your brand prepared to target another sector of foodservice consumers?  Is your brand building customer counts or capitulating customers? You can find Jeni’s retail outlets, grocery store shelves, or online.  Where does your brand sell food?

Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.