Chipotle Expands the ‘Halo’ of Better-for-You’

Regular readers of this blog know that the foodservice business is about food.  They know it is not about brain surgery it is about grocerant niche Ready-2-Eat and Heat-N-Eat fresh food.  Companies that focus on food, fresh food, customer service, with a halo of better for you are winners according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Adding value to customer base focusing on fresh food once again Chipotle Mexican Grill out focused its competitors when they announced an exclusive "Home Grown Chipotle" boxes will be available for purchase online here for a limited time starting Wednesday, March 20, on National Plant a Seed Day.

Get this each ‘Home Grown’ Chipotle box includes seeds, supplies and instructions for six vegetables integral to Chipotle's menu: cilantro, tomato, pinto beans, jalapeño pepper, bell pepper and onion. Are you on board?  Fresh Food Focused! 

Sustainable food marketing programs need to be interactive and participatory according to Johnson and this one is exactly that. The ‘Home Grown’ Chipotle boxes provide an opportunity to interact with the brand in a new and hands-on manner.

Caitlin Leibert, Sustainability Director at Chipotle stated "One of the things that makes Chipotle so unique is the dedication we have to real ingredients that are prepared fresh daily and sourced responsibly," .. "We believe a strong connection to where your food comes from, and how it was raised, helps create a healthier lifestyle and ultimately, cultivates a better world.

The ‘Home Grown’ Chipotle boxes are perfect for Plant a Seed Day and represent what is celebrated in our restaurants daily" according to Leibert. Now my friends that is brand building integrated food marketing.

Extending the halo of better-for-you all proceeds from Home Grown Chipotle sales will be donated to Big Green, a 501(c)(3) non-profit organization that aims to build a healthier future for kids by connecting them to real food through a nationwide network of Learning Gardens and food literacy programs.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.