Einstein Bros Bagels has learned the power of partnerships can drive new electricity for its brand according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. If success leaves clues than Einstein Bros Bagels has picked up one very important one on how to drive brand relevance via partnerships.
Sodexo, Inc. and Starship Technologies revealed that an extra 1,500 breakfast orders have been delivered autonomously shortly after the two companies joined forces to debut the Starship delivery robots on the campus of George Mason University.
To help celebrate the launch of a fleet of more than 30 robots on campus and raise awareness of the breakfast offerings, the companies are partnering with Einstein Bros. Bagels and offering free breakfast for the remainder of the academic year to the NAU student who places the first order via the Starship app. The school’s nearly 25,000 students and faculty can now use the Starship app (iOS and Android) to order food and drinks from local retailers to be delivered anywhere on campus, within minutes. So, how are you adding relevance to your brand? Are you looking a customer ahead?
How is your brand building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.
Are If you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.