Brand sustainability requires new consumers to drive continued sales and with the ‘halo’ of fresh food Subway is driving new brand electricity with its partnership with Disney according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Subway restaurants are granting every parent’s wish with an exclusive movie ticket offer to see Disney’s Aladdin, which is in theaters May 24. ow through June 27, guests will receive one child’s movie ticket to see Disney’s Aladdin with every Subway Fresh Fit for Kids meal purchased.
Each Fresh Fit for Kids meal will also include one of four collectible Disney’s Aladdin-themed activities. This offer is for a limited time only while supplies last at participating Subway restaurants in the U.S. How is your brand extending the ‘halo’ of better for you? Subway’s Fresh Fit for Kids will be a home run according to Johnson. It will provide a platform to attract new customers today and tomorrow.
Subway provides an alternative to traditional fast food and kids meals by offering billions of freshly made sandwich, salad and wrap combinations, including its Fresh Fit for Kids meal. Each kids’ meal features a variety of lean proteins, fresh veggies, like lettuce, tomatoes and cucumbers, whole grain certified bread, and no sugar added beverages, like 1 percent low-fat milk, or Honest Kids juice, and each kids’ meal is paired with a 100 percent fruit side.
How is your brand building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. Are you looking a customer ahead?
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/