Success does leave clues and at Burgerville the foundation of its success is based on using fresh local sustainable foods. Within the fast food space differentiation does not mean different it means familiar but with a twist and at Burgerville that means fresh and local according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Burgerville is celebrating the flavors of spring in the Pacific Northwest with the return of Yakima Valley Asparagus to its rotating menu of local, seasonal favorites. Starting May 7, hand-battered fried asparagus spears will be available for a limited time throughout Burgerville’s 42 locations driving a renewed electricity for consumers edifying Burgerville’s brand message.
Grown nearby on family farms in Washington States Yakima Valley, Burgerville’s fried asparagus is handmade from scratch in its restaurants daily. Each spear is lightly battered and golden-fried to give it a crisp, yet tender crunch in every bite. Offering a mild flavor with earthy undertones, the spears are delicious on their own, but also pair well with Burgerville’s smooth garlic aioli. Now that has the ‘halo’ of better-for-you’ in the minds-eye of the consumer according to Johnson.
Asparagus is one of the first vegetables in the region to greet the spring. Burgerville begins offering asparagus to its guests in early- to mid-May, when the spears are at their peak. Burgerville’s asparagus spears launched in 2009 and have returned every spring since as part of the company’s rotating menu of seasonal, Northwest-grown specialties.
How is your brand building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.
Are If you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.